Evaluation Plan: Question 4

How did you use media technologies in the construction, research, planning, and evaluation stages?

Research:

-          YouTube: Example teaser trailers

-                           Textual Analysis

-          DVD’s with teaser trailers

-          Internet: Google, Empire.com, Total film.com

-          Make up special effects websites

-          Tutorials: on cameras, Photoshop and final cut pro

-          Survey monkey

-          Facebook (Questionnaire)

-          Film websites ( Textual Analysis)

Planning:

       -       Practise using video cameras (test run/shots)

               Was it helpful, did it reduce the time when it came to the real thing?

     -        Setting up equipments and getting used to using it

              Who was there to help?

              Who done make up, setting up, holding lights…

Production:

  - Knowledge on equipment

- College computer networking won’t allow us to access facebook (would have been useful)

-Filming: How we white balanced

              -  The importance of counting in and out when filming (to give pre and post roll footage – we can use examples of footage we did not use)

              - Manual exposure – to create low key footage

             -  Use of lights, tracking, hand held camera…

Photography: Trying different shots

                           Lights

                           Props/positions

Post production:

      -      Final cut pro and Photoshop:

                                       What we learnt

                                       What we done/used and why

                                       Downloading fonts (face your fears) copyright free

                                       Different brushes and strokes

                                       Audio (asked for permission and added keys to make it our own)

                                     

                                     

Print screens, pictures, footage, tutorials will also be used to answer this question

Evaluation Plan: Question 3

What have you learnt from your audience feedback?

Feedback:

Screening: Asking people to watch our trailer

                   Asking questions based on what they saw

                   Finding out what could be improved

YouTube:

    - Comments and likes

    -Where in the world people have watched it

    - Where people have accessed it from

   - Does it indicate where our trailer may become successful?

Facebook and BlackBerry Messenger and Student room

Questionnaire on strengths and weaknesses

  -Ask non media students as well as media students to see different reactions

- Ask different age ranges / ethnicity/ gender

We will use video, questionnaires, audio and screenshots to answer this question

Go to a cinema and ask workers and customers opinions on our magazine front cover and poster

Evaluation Plan: Question 2

How effective is the combination of your main product and ancillary texts?

This question will be answered in the form of video/slideshows with voiceovers, and in the form of writing.

Cross Media Promotion – website links, pictures, video/slideshows of other films and their use of cmp, voiceover of us discussing CMP and relating it back to our own products.

·         Discuss how and why cross media promotion helps

·         Discuss how other media producers promoted their media product through creating promotional material accessible across a wide range of media (smartphones like blackberries/iphones, ipods, PCs, the internet etc.)

·         Show and discuss the view of the poster on a billboard, facebook ad, bus stop etc. as well as how it would look on a website.

·         Show and discuss images and/or videos of members of the audience accessing our media products on their blackberries and iphones/ipods.

Continuity – screenshots, pictures and writing.

·         Discuss the continuous use of the colours red, black and white.

·         The fonts used across the media products.

·         Discuss where we have used a different font and why

·         Discuss our use of production design

·         Our “behind the scenes’ pictures in production of the trailer being used on the cover of the magazine.

Combination of the products – how well do they go together?

·         Video a handful of people viewing the magazine front cover, poster and trailer and commenting on whether they think the three products correspond with one another.

·         Show an example of another film’s poster, it’s appearance on a front cover as well as it’s trailer and comment of the effectiveness of the combination relating it back to our own.

Additional content, extending an audience’s experience - video/ writing/ pictures/ links to websites - interview of ourselves discussing this and discussing examples of other film companies that extended their audience’s experience and how effective we felt it was.

·         Discuss how we could extend our audience’s experience of our film and which form of additional content would we offer – relating back to our 3 products and how well they go together

Evaluation Plan: Question 1

In what ways does your media production use, 


develop or challenge forms and conventions of 


real media products?

Developing and Challenging Conventions:

How our teaser trailer is similar to other teaser trailers

How our teaser trailer is different to other teaser trailers

How it is different from a trailer

What is used to show the audience what type of media product it is

What makes it obvious that it is a teaser trailer rather than a drama?

Knowledge on conventions on all 3 media products: Developing conventions

Conventions of horror in poster and teaser trailer

How we showed horror through our magazine cover

Have we followed the conventions of horror throughout?

(Give examples, teaser trailers, posters, fonts, images, shot angles etc..)

Creation of products: Challenging conventions

Have we made it obvious what type of genre we are using?

Did we follow the conventions too much and made it predictable (We filmed in one place – Different? )

Have we tried to change it slightly to go against typical conventions?

Are our products interesting and exciting compared to others (use examples)

Or is some aspects boring and predictable (use examples of similar samples)

The reasons for challenging conventions (more original, interesting, appealing)

Or were the conventions not possible (resources not available e.g. prop, costume location)

Used a black actress which is unusual, show why we done this (give examples with Caucasian actors)

Originally planned to use Asian – Why we done this – Why we had to change it

Female killer – challenges conventions

Is there any other trailers or posters that challenge conventions

Evaluation Preparation

Screening Preparation - to help for Question 3

Having done our teaser trailer 'Institution' we the Shock Media knew that different mediums of audience feedback had to be devised one being the screening and audience feedback of our teaser this then enables us to interract with our audince by actually getting their opinions about the different components that create a horror themed teaser trailer.
Before any filming 'Hanging out' had to be done this invovled research into the best in creating a screening of a teaser trailer and feedback session we found out that since that screening would take place in our college becuase it was ideal since our target audience is in the masses however since classes would be in session and students would be moving in and out noise would therefore be a problem and decided that all the subjects invovled in the research would wear headphones inorder to maintain the quality of the footage.

However if we could improve the screening the of the trailer then the lighting with be dark similiar to cinemas, we say this because having dark ligthing while watching a horror would have given a scary ambience and as a result make the teaser trailer a more effective theme of fear on the viewer.

We then had to figure out how we would devise the feedback section and decided on the queit area in our college would be a useful area to do our Q &A however on the day of filming our ideal area of interviewing was constantly interrupted by students and members of staff we had over come the noises and letting people through while filming and this made our feedback segment lasty longer then neeeds be, and becuase of this during post production on Final Cut Pro, subtitles where added to one of our interviewiees due to background noise.

We now had to decided who we would actauly ask to be part of our research as a group we decided that by asking a wide range of different audiences it would enable our research to have fair and reliable results by doing so we set out to ask three males three females, and their ethnicities being Male/Female Black,Male/Female Asian,Male/Female Caucasian.

Be that as it may there were still difficulities when asking people to take most were either on their way to class or 'camera shy' this then prolonged the process of fimling in spite this hurdle we still found people who were willing but we were unable to find a Caucasian female who wasn't 'camera shy' even though we assured all who we asked that the footage would be used on a professional level for education purposes.

Now that we had our participants we could now be 'Messing around' meaning actualy going out and filming. Part of filming meant that we filmed the participants reactions to the teaser trailer and as in seen in the footage we were pleased to see that most of our participant were genuinely scarred of what they saw which connotes fear, this then supported one our aims of creating an authentic Horrror teaser trailer that instilled a sense of build up to the penultimate of fear.

Horror Movie Poster - "Institution" - The Final Draft

Film Magazine Front Cover - "Screen Magazine" - The Final Draft