Evaluation Plan: Question 2

How effective is the combination of your main product and ancillary texts?

This question will be answered in the form of video/slideshows with voiceovers, and in the form of writing.

Cross Media Promotion – website links, pictures, video/slideshows of other films and their use of cmp, voiceover of us discussing CMP and relating it back to our own products.

·         Discuss how and why cross media promotion helps

·         Discuss how other media producers promoted their media product through creating promotional material accessible across a wide range of media (smartphones like blackberries/iphones, ipods, PCs, the internet etc.)

·         Show and discuss the view of the poster on a billboard, facebook ad, bus stop etc. as well as how it would look on a website.

·         Show and discuss images and/or videos of members of the audience accessing our media products on their blackberries and iphones/ipods.

Continuity – screenshots, pictures and writing.

·         Discuss the continuous use of the colours red, black and white.

·         The fonts used across the media products.

·         Discuss where we have used a different font and why

·         Discuss our use of production design

·         Our “behind the scenes’ pictures in production of the trailer being used on the cover of the magazine.

Combination of the products – how well do they go together?

·         Video a handful of people viewing the magazine front cover, poster and trailer and commenting on whether they think the three products correspond with one another.

·         Show an example of another film’s poster, it’s appearance on a front cover as well as it’s trailer and comment of the effectiveness of the combination relating it back to our own.

Additional content, extending an audience’s experience - video/ writing/ pictures/ links to websites - interview of ourselves discussing this and discussing examples of other film companies that extended their audience’s experience and how effective we felt it was.

·         Discuss how we could extend our audience’s experience of our film and which form of additional content would we offer – relating back to our 3 products and how well they go together