Tuesday 22 February 2011

Research-Magazine/Film Poster Photoshop Skills,Techniques etc

As a group before we started doing any drafts or final designs for our horror teaser trailer the 'Institution' as well as a film poster we had to initiate in the 'hanging out' stage where by we had to research on existing horror posters and magazine front cover during the research we found two particular examples that stood out the most.



By doing research on existing products we were able to see the positioning of text within a conventional horror movie poster we found that most had the title of the film centered but at the bottom half of the page, and most had a colour overlay of red or white we also found that most fount styles were in italic not so much bold seeing how a thinner font style gave a off a more eary theme.


In most horror posters the killer is normally the main image however their whole identity is not shown this then connotes a sense of mystery in the story and because of this we as a group decided that in order for our poster to look like an authentic poster we too should  follow this convention of not revealing the main characters identity.



When it came to the overall colour scheme of the poster we did notice the conventional black background found in most of the posters we had seen none the less we did come across some with white as the main colour this look was striking because it connotes a more cold, isolated theme that then allowed the character to stand out even more but still maintaining a sense of mystery because we where able to take part in the messing around stage having a go with testing different ways of lighting and creating shadows.since we did part take in our hanging out stage we applied what had learnt in photoshop tutorials we found and understood the importance of colour which is why  instead of keeping the whole image black and white we made the blood red because it would stand out more on a white or black background and result in a more striking image for consumers.



We also learnt that the smaller features of a movie poster are just as important and attention to detail should be applied at the bottom half of a horror movie poster we noticed that the credits for production team had a particular font style which is a simplistic 'Calibri' or a modern day Times New Roman as soon as we edited it to our poster it was difficult to settle on what colour would be best since the text was infront of a patterned background with different colours never the less we decide on a white colour overly with a black outline would be more visible for audiences to read.



With these tutorials we were able to achieve the look for the horror movie poster we wanted as well as step by step guides from the following websites.


1st Weblink


2nd Weblink 


When it came to the 'hanging out' stage finding movie magazines examples it was easier via google however to find past movie magazine issues with horror meant more in depth research, part of the research lead us to local newsagents and shops such as WHSmith to look at what makes a successful front cover magazine.

PICTURE OF MYSELF AT A NEWSAGENTS

We found that in man film magazine the main image is of the actor/actress in the film but in their costume worn in the film we decided to follow this convention because it upholds the horror theme of the "Institution" we discovered that by keeping in character it increases promotion of the film and as a result stands out more. 


At the "Messing around" stage we looked at other horror based films and saw how the main characters are portrayed an example is from DVD magazine which reviews movies as well as television shows, Johnny Depp graces the cover as character Sweeny Todd : The Demon Barber of Fleet Street a remake made in 2007 the cover is in a very dark colour scheme of red and black as well as dark make up. Another example found is in Empire magazines "The Dark Knight" issue with the villain the Joker the same technique is found on this front cover with a the dark colour palette of purple and green.



When it came to the "Messing around" stage we noticed in our research that editing plays a big part in the overall apperance of a front cover magazine with this we focused on the main image of the character and noticed that in most film magazines the villain remained in character with the same clothes and make up worn in the film, this was done as a way of promoting the film and in doing so this allows the magazine to stand out in comparison to other magazines yet still keeping to the genre of the film which is horror we decided to follow this convention to make our magazine more authentic in the eyes of our target audience.

The eyes of the killer were manipulated using a brush tool with a black colour overlay the reason for doing so was to create a more striking image of the killers gaze with connotations of death, to do this we used a step - by step tutorial but created a bolder look to suite our image of the magazine.

The brush tool was also used for the blood on the character, because we came across a problem with the image when we uploaded the picture we noticed that the blood seemed faded beside the pyjamas which already had a print on it. To make the blood more apparent the brush tool was used with a red colour overlay but with a minimal transparency to avoid the blood looking fake but as authentic as possible.

For the face to look scarier the warping tool was used to make a frown connotes sadness in the characters life.

The Spot healing brush was used for spots that were out of place, this gave a professional finish however airbrushing was not used because it would degrade the messy image of the main image.




Below are the tutorials used in the creating of the front cover magazine.

Tutorial- Change eye colour in Photoshop





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