Audience Research Results Analysis: Questions 1-5

1. 45 people took part in answering the questionnaire as part of our audience research. The first question that we asked was regarding age. The youngest age group to participate in the questionnaire was 15- 17. The age is very important and required since the trailer in which we plan on making will not be suitable for certain ages. 18-20 was the age group which most people that took the questionnaire belonged to. However the amount of 15-17 year olds was very close. Due to this trailer in which we plan on making will be target for 15-20 year olds. From this as a group we are have to be aware that the trailer, movie poster and movie magazine should appeal to this age group.


2. More female took part in the questionnaire compared to males. As illustrated 53% of people that participated were female leaving 47% being male. However from this we were able to conclude that this doesn’t mean that more females would watch horror compared to males it meant that more females took part in the questionnaire. this information is relevant since throughtout the questionaire we would be able to see whether there is a difference in what males like compared to females and if there is highlight these differences.


3. Most people that took part in the questionnaire were black and white. From the results however we were able to see that the ethnicity’s varied due to this we had to make sure that we were very sensitive in the way in which we represent our character in the trailer. However we plan on making our trailer attract a number of different ethnicities. By using a black female we just thought this would be a way in challenging a common convention used in horror films since the main character is normally Asian or White.


4. As part of our work we also have to create a movie pastor and magazine front cover. It would be useful to know how often people would like a movie magazine to be disturbed. The majority said a month. Because of this people would expect a broader magazine front cover filled with a lot of information since it is monthly. The magazine front cover would have to sell this since the movie front cover is what people look at 1st.


5. The majority of people would pay between £1.50-£2 for a movie magazine. We are now able to know how much we would price it and this helps us as a group narrow down the demographic group of people who would actually buy our magazine and for what price. This was very important since the film magazine and horror trailer would be aimed for younger people such as college or universities for example. So pricing was very important since we had to ensure it was a reasonable price which the target audience would be able to purchase it at.