Audience Research Questions

1. How old are you
• 15-17
• 18-20
• 21+

2. What gender are you
• Male
• Female

3. What ethnicity are you
• Black
• White
• Mixed
• Asian
• Other

4. How often would you like a film magazine to be distributed?
• Weekly
• Fortnightly
• Monthly

5. How much would you pay for a film magazine?
• £1 or less
• £1-£1.50
• £1.50-£2
• £2 +

6. What do you deem to be the unique selling point of a film magazine?
• Main Image
• Masthead
• Colours used
• Promotions
• Coverlines/Main coverline

7. What would you rather see more of on a magazine front cover?
• Images
• Information regarding the issue’s content
• Headings

8. Which film magazine appeals to you most?
• Total Film
• Empire
• Entertainment Weekly

9. A teaser trailer advertises upcoming films. Which aspect of a teaser trailer do you most prefer?
• Action
• Storyline
• Music
• Editing/ Special effects

10. Which duration do you prefer most for a teaser trailer?
• 15-30 seconds
• 30-45 seconds
• 45-60 seconds
• 1 minute +

11. Which colour scheme do you find most effectively suits a horror film?
• Bright (Yellow, Orange etc.)
• Dark( Dark red, Black, Grey etc.)

12. Which pace do you feel is most effective in a horror film trailer?
• Slow-pace
• Fast pace
• Mixture of both slow and fast

13. Which of the following would you like to see more of in a horror teaser trailer?
• Special Effects
• Action
• Captions

14. Which type of killer would be more appealing to you in a horror film?
• Female
• Male
• Monster
• Spirit/Ghost

15. Would dialogue in a teaser trailer better your understanding of the content?
• Yes
• No
16. Do you believe that music helps add suspense to a horror film/ horror teaser trailer?
• Yes
• No

17. Which type of lighting would you prefer in a horror film/ horror teaser trailer?
• Low-key (dark)
• High-key (bright)

18. Do you agree that the use of captions, special effects and music etc. enhances the effectiveness of a horror film teaser trailer?
• Yes
• No

19. Which horror sub-genre closely matches your preference in a horror film?
• Gore/Slasher (‘Saw’ series)
• Comedy (‘Scary Movie’)
• Psychological (Paranormal Activity 2)
• Sci-fi (The ‘Alien’ Series)

20. What do you deem to be the most important feature of a horror film poster?
• Typography (style of font)
• Main image
• Quote
• Colours used