Editing/Post Production Ideas: Movie poster and Magazine Front Cover - Olaide Sadiq

Editing Ideas: Film Poster

Having the role of editor in my group gives me responsibility over the editing of ShockMedia's final products. With assistance from other members of ShockMedia, a decision must be made regarding features such as the colour, layout and content of our publications, specifically the movie poster and magazine front cover.

In regards to the editing of our Movie poster, I have found a series of other film posters that feature strong colouring techniques, such as the desaturation technique, bringing focus to the colour red or any blood on the poster.

Examples of these are shown below:

The use of grayscale and desaturation, with only the colour red being visible, gives a strong look and appeal to these posters and I feel it can be a very effective feature on our poster. These posters aid me as the editor in brainstorming strong ideas for our movie to give it a very appealing and effective appearance to our target audience.

Editing/Post Production: Film Magazine Front Cover

The masthead is a distinctive and significant aspect of the magazine front cover. Special editing of the masthead can help promote the featured film. Whilst drafting ideas for the editing of this product, I found that the editing of the masthead is critical and can have a beneficial effect on the reception of the magazine. 

This is just an idea of how a masthead can be specially edited to promote the featured film.

The visual effectiveness of the black and white/ grey scale colour effect on a poster is strong and distinctive and is useful in making other aspects of the poster stand out. In doing my research I felt that this colour scheme may be just as effective on a magazine front cover. 

I did this last year for my music magazine (below), and I felt the appearance was very strong. 

I found an example of a movie magazine that has a similar effect and it is effective in making the main image and the cover lines stand out.

If we were to edit our magazine front cover in this way, I feel it will have a knock on effect on the promotion and reception of our film. The use of the colour red is strong and appealing, and would be useful in promoting a horror film.

Other considered aspects in the editing of the front cover are the style/amount of cover lines and the layout of the magazine front cover. Two ideas I researched for the layout of the magazine front cover are "busy and packed" and "sparse and clear". Sometimes "less is more" in terms of the layout and style of a film magazine. It gives the magazine a sophisticated look, like the example below. 

However, this look may not appeal to the young target audience of our film. A "busy" front cover connotes excitement, something that will appeal to our chosen target audience of 18-24 year olds. A "busy" and hectic/vibrant front cover, like the examples below, will be effective in promoting the featured film an creating a buzz.